SM CITY DASMARIÑAS OPENS ITS OWN DIRECTORS CLUB CINEMAS

SM Cinema, the country’s largest film exhibitor, continues to expand beyond Metro Manila with the launch of its newest Directors Club cinemas at SM City Dasmariñas—the 25th Directors Club branch nationwide. This latest opening brings SM Cinema’s premium Directors Club screens to 54 nationwide, and marks the second in South Luzon, following the launch at SM City Bacoor in May 2025.

SM City Dasmariñas now houses two state-of-the-art auditoriums, each featuring 40 fully adjustable recliner seats with push-button controls and personal lights for maximum comfort. Moviegoers can look forward to an elevated viewing experience powered by Laser Projection Technology and Dolby Atmos 7.1 surround sound for crystal-clear visuals and immersive audio.

The Directors Club cinemas also offer butler service, delivering Snack Time’s food and beverages straight to guests’ seats. Patrons can also indulge in specialty treats such as truffle popcorn from the dedicated Popcorn Bar and premium drinks from the Snack Time booth. To celebrate its opening, the Directors Club cinemas will showcase blockbuster titles including “Conjuring: The Last Rites,” “Jujutsu Kaisen,” and “Demon Slayer: Infinity Castle.” Tickets are priced at ₱570, inclusive of popcorn and a drink.

For more information, follow the official social media accounts of SM Cinema.